thankQ Help
Affinity Rules is a way to capture information about your contact database.
Different information given can be rated on a point basis. The more engagement a contact has with your organisation the higher the score and these contacts may eventually become major donors and also bequestors.
For example
Points |
|
1 |
for a Mobile number |
1 |
for a Telephone number |
2 |
for an Email address |
10 |
if they have attended an Event |
30 |
if they are a Sponsor |
15 |
if they are an Every Day Hero Fundraiser |
5 |
if they have brought Merchandise |
10 |
if they have Donated |
25 |
if they have a Membership |
30 |
if they have a Pledge |
5 |
if they have a Donor Rating Profile |
5 |
if they have a Relationship |
If you do not have thankQ’s automation product, once you have setup your Affinity Rules please contact thankQ Support to arrange to have this feature added to your overnight process.
Once you know your contacts you can segment your database and target people accordingly based on their scoring.
Lookup Values
Different types of Affinity Rules can be setup in lookup values.
