thankQ Help

The Generate Gift Matrix button is a modelling tool which is used by fundraisers in the industry. Based on the target entered, a formula will be generated indicating how many donors are required to be contacted to receive that amount of donation.

Industry practice shows that you need to talk to a certain number of people to attain a percentage of actual donations. A top donor could start by giving small donations and as they get more involved in your cause they may start to give more, ending up giving very large donations and perhaps leaving a bequest.

The Prospect by Givings window will be populated as pledges and/or donations are received into thankQ.