•Concentrate on the effect your project will have on people
•Let the trustees/grant maker see that they will be making a difference and benefiting others
•If it’s a foundation, relate it back to the interest of the foundation’s initial benefactor
•Remember that the clarity and simplicity of your proposal is critical to its success.
•Think of this not as an ‘ask’ or plea but as an opportunity to compel the funder to support your project and to assist them with achieving their objectives.